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Binance Partners Cristiano Ronaldo for Exclusive NFT Collection Launch
Crypto exchange Binance has signed an exclusive partnership with Portuguese football legend Cristiano Ronaldo to launch a collection of non-fungible tokens (NFTs). According to Binance’s announcement, Binance and Cristiano Ronaldo will create a series of NFTs that will sell exclusively on the Binance NFT platform. The aim is to introduce Ronaldo’s fans to Web3 and make their entrance into the world of NFTs easier.
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community. pic.twitter.com/3j1lKcqrbn
— Binance (@binance) June 23, 2022
Binance Founder and CEO Changpeng Zhao commented:
“Cristiano Ronaldo is one of the world’s best footballers and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
Meanwhile, Ronaldo said that his fans are very important to him. Therefore, he wants to take part in creating an unprecedented experience for them:
“I know the fans are going to enjoy the collection as much as I do.”
The first NFT collection of Ronaldo will start selling on Binance later this year.
In March this year, Italian football giant Juventus awarded Ronaldo with 770 Juventus Fan Tokens (JUV), making him the first footballer to be rewarded with a unique club-owned crypto asset. The Juventus Fan Token (JUV) is a utility token that gives Juventus Football Club fans a tokenized share of influence in the club. A total token supply made up 20,000,000. Of this amount, as many as 1,315,907 tokens have been distributed to fans. Juventus held the remaining assets to be later distributed to reward fans and raise funds.
Binance’s NFT Anniversary
Binance has been in the NFT space not for long but has achieved a lot within a short time frame. Today, Binance is celebrating its NFT marketplace’s first anniversary. Within only one year, Binance NFT has grown to become one of the world’s most popular NFT marketplaces.